The 4 Steps To Productive Employees
We all want our staff to perform, don’t we? Well there is a good reason for desiring this goal as one of the most important aspects of your business that a customer experiences will be interacting with...
View Article3 Reasons For Having A Business Strategy
Any real business should have a business strategy documented no matter how basic. You may roll your eyes and say – “Just what I need, another document that won’t be looked at!”. I agree that some...
View ArticleThe 9 Parts Of Your Business Model
There are many reasons why businesses fail. Here are four of the major reasons: A poorly constructed/flawed Business Model Poor execution of the Business Model External Threats (Competitors,...
View ArticleBrand Yourself To Stand Out In Business
Branding your business and differentiating your services/products is critical if you want to not only survive but thrive in todays market place. Continue reading →The post Brand Yourself To Stand Out...
View ArticleThe 5 Things You Need To Know About Story Telling In Marketing
This article from Sonia Simone, written for CopyBlogger resonated with me. Stories are a part of everyone’s childhood psyche. From the time you could walk your parents and family recounted stories and...
View ArticleGoogle+ For Business
Google + For Business Google+ is an underutilized social media platform that has many great features. The majority of the owners of small businesses are not aware or not capitalizing on the potential...
View ArticleReputation Management Is Your Responsibility
What is Your Online Reputation? Your online image is composed of many parts, not just your business website. Reputation management is becoming very important. With the growth of social media marketing...
View ArticleSEO To Rank Higher In The Search Engines
It doesn’t matter whether you’re a small one person business or a multi national conglomerate, we all have the same question when it comes to the internet; and that is “how can I get my website a...
View ArticleVideo Marketing – Stand Out Or Step Down
Marketing with Video Is Not Just For Big Companies Just wanted to share an info graphic I created on Video Marketing. It is time for small business owners to get up to scratch with what video marketing...
View Article4 Areas Service Professionals Need To Manage
So, you have landed the client – great! Now what do you do? You’re in a position to take advantage of all the great potential this relationship can offer. All you have to do to delight your client is...
View ArticleDeveloping a Content Marketing Strategy
Creating a content marketing strategy is the first thing you should tackle prior to any other tasks being performed in your online marketing campaigns. Once this high level framework is in place it is...
View ArticleA Sales Funnel – The Missing Link In Your Business Prosperity
Every business no matter what the size can benefit from a well thought out sales process or “funnel”. You see, if you don’t have a formal process in place you are leaving the lions share of revenue...
View ArticleWhy Do You Need A Sales Funnel?
I created this simple infographic as a primer for those coaches, service providers and consultants who have yet to formalize their sales process. I know, it’s just one more thing to think of! I...
View ArticleRisk Management – Is Yours A Risky Business?
Business is about risk/reward and managing risk. Risk cannot be eliminated entirely, however it can be reduced and its effects mitigated. Many business owners don’t bother with defining Risk...
View ArticleHow To Market Your Business Online
There are many approaches as to how to market your business online. A lot depends on your strategy, budget and the other resources you may have access to.There is no such thing as free marketing, but...
View ArticleThe Importance Of Developing An Effective Value Proposition
Scenario: You’re a bookkeeper, you’ve spent three months working on your business plan, getting the capital together, leasing out an office, getting a logo and stationery produced. You have signed up...
View Article4 Steps To Qualified Sales Leads
Photo Source Filtering For Qualified Sales Leads Generating sales leads for your business is very important. It’s an activity that any business owner should spend quite a bit of their time on. Now,...
View ArticleFree Infographic Creator Guide
Canva Your Free Infographic Creator Want to create an infographic but don’t have the budget to pay an outsourcer to do the job? Well, there are several ways to build your own infographic and general...
View ArticleHow Do I Manage My Business Online Reputation?
Photo Source Do I Manage My Business Online Reputation? People talk. Sometimes they say bad things. They may say bad things about you or your business! So, well you may ask how do I manage my...
View ArticleHow Do I Save My Business?
Photo Source How Do I Save My Business From Failing? Have you ever been in a rut with your business? Have you ever asked yourself, “How do I save my business?” This is something that you shouldn’t be...
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